The ‘We Remember’ campaign was an initiative that was launched in the year leading up to ‘Vimy 100’ to recognize our veterans on Remembrance Day. The goal was to get school-aged children more involved in recognizing our history and paying homage to those who have died in the line of duty.
As the lead designer on this project, it was my responsibility to devise a creative plan to get students involved, based on the guidelines set by senior management. In order to make this more interactive, I came up with the idea of using paper craft to assemble a poppy. Schools participated in the campaign by creating paper poppy wall murals that were then shared on social media.
We had challenges with time frames for when this could be launched internally, so the scope of the school boards involvement in the project greatly diminished by launch date. Those who did participate really enjoyed the creative campaign and welcomed it as a part of their curriculum for the day.