On February 2017, Street Capital became a licensed Schedule I Bank within Canada. I began working with Street Capital as the primary creative in November of 2016 and assisted in the phase one re-brand of the company to meet compliance requirements. We had many constraints during the project from meeting AODA compliance to maintaining the integrity of the previous logo. During the process, we adjusted the design aesthetic for Street Capital to introduce a cleaner and crisper look.
The logo itself had minor tweaks to the colour and structure, while the Street Capital colours became bolder to accommodate the restrictions we had to meet. There was significant planning in the photography that was required to ensure the essence of the brand and all our offerings were captured.