PRESTIGE is a new status program launched by Street Capital to enhance their elite brokers experience and reward them for their loyalty.
As the principal designer on this project, it was my responsibility to conceptualize a strategy and prepare a plan to accomplish what the development team required within the guidelines that were set by senior management. We wanted this program to look rich in quality, which led to an industrial feel evoking drive, determination and hard work. The addition of the colour gold represents the pinnacle of the program tiers.
In the development of the package, our design options had constraints in a few areas which needed special care and consideration. First, we had a very limited budget for printing. Our solution was to shift most of the collateral to a more digital sphere. Second, there are many over-rides on our current website that would impact the colour scheme. Work-arounds within the code were developed and implemented to ensure cohesiveness in design across digital/social platforms.
Initial testing for the program has launched to the market with positive response. The program will be further validated through future testing and analytics.