This project was designed for the Street Capital annual broker incentive trip to Italy. Each year Street Capital takes its top performing brokers to a different destination globally to show their appreciation for past work performed. For this project, we wanted to focus on the more rustic Tuscan feel of Italy and tailor the design to have a more handmade quality without losing the clean and sophisticated style that has become synonymous with the Street Capital brand.
We began the project by sending all top performing brokers a gift package announcing that they had won a place on our trip. For the announcement, we wanted to create a sense of anticipation for the trip by shipping out packages containing a custom pasta box featuring their trip itinerary, a congratulatory letter and a sauce—all of which were housed in a colander. We received positive feedback from brokers with many registering for the trip almost immediately upon receiving the package.
Upon arrival in Italy, each of the brokers were given a folder with their itinerary and details on the activities they would be participating in. It was important for everything to be packaged in a way that would allow them to carry it easily throughout the trip. Everything was sized with the notion that it could fit within a back pocket or purse.